In late 2023, the Lamar University Marketing and Communications department began the brand campaign development process by conducting research, developing brand messaging and visuals, and collecting feedback from campus partners. All leading to a brand campaign kickoff for Fall 2024.
The resources below are a guide to creating campaign-related materials to engage your audience to achieve the shared goal of increased enrollment and ensuring student success. Continue to leverage the University-wide brand guidelines while customizing communications for your college or unit with these supplemental resources.
The See For Yourself campaign identity builds on Lamar University’s mission to educate leaders, demonstrate excellence in student learning and career readiness, and pursue research with relevance. The strategic plan pillars of Excellence, Success, Engagement, and Effectiveness are carried throughout.
The University has identified guiding principles that serve as campaign priorities.
How We Say It.
Our message isn't just what we say—it's also how we say it, which gives our brand a personality and sets the tone for all our communications. This approach makes our materials more engaging and emotionally powerful. In our brand strategy, we've identified specific traits to help guide how the Lamar University voice should sound.
See Excellence.
We are a university committed to excellence by providing top-notch teaching and learning experiences that help students grow and succeed.
See Opportunity.
We are a university that has unimaginable opportunities for growth so that students reach their fullest potential.
See Community.
We are a university that promotes involvement that extends beyond campus boundaries, connecting students with the local community, fostering meaningful connections while providing a vibrant campus life that puts students first.
See Value.
We are a university committed to offering an affordable education that will in turn provide profound impact in long-term success for our graduates.
We are a university committed to effective recruiting attracting diverse and talented students, which enriches the academic community and enhances institutional reputation.
The visual identity of the See for Yourself campaign works in partnership with the university brand and uses its approved fonts, colors, textures and shapes.
The following campaign resources are available through our Campaign Brand Book & Toolkit:
Be a part of the See For Yourself campaign at Lamar University.
Communicate your pride for LU to the campus and community by showing attributes of Excellence, Opportunity, Community, Value, Experience, Future, Potential and Impact in our effort to increase enrollment and ensure success for all of our students.
Contact
For questions regarding campaign resources, please contact the Office of Marketing Communications at marketing@zlmmc8.com.